Strategic Planning
Grant Assistance
Feasibility Studies
Business Plans
How to Apply
The Center has an extremely well qualified staff for its development activities. Our most junior member of staff has over 13 years experience in business development, marketing analysis, and problem solving. On average, each staff person has more than 17 years experience of providing solutions to agricultural development and marketing issues. The staff is trained and well practiced in developing micro, small, and medium sized entities into successful ventures.
Another advantage the Center enjoys is that its current staff has worked together for at least six years. Because of this, the Center is a smoothly functioning unit that understands and utilizes the internal strengths of each member to the best benefit of our clients.
Center staff consists of five Enterprise Developers (four full-time and one part-time), an administrative assistant, and accounting services provided by Virginia Farm Bureau Federation. The staff has strong experience in providing direct technical assistance to rural enterprises.

James Matson lends his expertise to the center on a part time basis. He has more than 20 years of experience in marketing, developing, researching, writing, and teaching for government, private, and non-profit organizations. He has assisted more than 250 produce organizations by creating business plans and feasibility studies; he has authored or co-authored over 140 feasibility studies; he has worked on more than 100 business plans; and assisted in the legal organization of more than 100 rural enterprises. He is recognized as a speaker on grant presentation as well as business planning. He currently works with the Center on feasibility studies and business plan creation. Mr. Matson has a long history of crafting marketing solutions that have resulted in millions of dollars of sales. He has authored more than 20 works for scholarly, industrial, and popular publications including USDA’s “A Cooperative Feasibility Study Guide”.
Mr. Matson’s work experience spans the US as well as 19 countries on four continents. He has a Master of Science degree in Agricultural Economics from the University of California, Davis; and a Bachelor of Science degree in Agricultural Business Management and a Bachelor of Arts degree in Economics from NCSU.
Lauro Arias is an agriculture economist and food scientist with more than 10 years experience in public and private development. As Executive Director of Wines of Uruguay, Mr. Arias directed all marketing and financial activities, and successfully coordinated international sales for 25 member wineries. An international wine marketing expert, he holds key contacts with British and European buyers and the specialized press, as well as staff of the University of South Australia in Adelaide and University of California at Davis. He has worked with the Inter-American Development Bank and the Uruguayan Ministry of Agriculture, and often participates in meetings in Latin America and the Caribbean with colleagues from UN agencies.
Mr. Arias holds a Master of Science degree in Agricultural Economics and a Bachelor of Science in Food Science, Food Economics and Marketing, both from Reading University, England. He is fluent in Spanish and has a working knowledge of Portuguese. He is a native of Uruguay.
Brenda Fleming is the Senior Administrative Assistant in the Virginia Farm Bureau Federation Commodity/Marketing Department, and manages the administrative duties of the Center. She has been with Virginia Farm Bureau Federation for over 20 years. Ms. Fleming is also responsible for the planning and coordination of multiple meetings throughout the year, both for the Center and other stakeholders outside the Center.
David Priddy, CPA, is the Senior Vice President of Accounting and Finance. He joined Virginia Farm Bureau Federation in April, 2005 and possesses 25 years of experience in the field of domestic and international accounting as both a public and private industry accountant. Prior to joining Virginia Farm Bureau, David was Chief Financial Officer of Richmond based World Access (a member of the Mondial Assistance Group located in Paris, France), a worldwide leader in travel insurance and assistance services. David provided oversight of the finance, facilities, business continuity, and legal departments and was a member of the Executive Planning Group responsible for establishing and monitoring the strategic direction of the company. David holds a BS in Accounting from VCU, and is a member of the American Institute of Certified Public Accountants and Virginia Society of CPA’s. David oversees the day to day operation of the accounting department and reports directly to our Treasurer, Jeff Dillon.

